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AI Proeflokaal
For boards & executives

Strategic clarity in AI — for those who decide, not those who build

A concise session for decision-makers who need to engage with AI strategically without building the technology themselves. Insight into possibilities, risks, costs and timelines — immediately applicable in the boardroom.

What you'll learn

  • What AI can and can't do today

    Honest state of the technology — no demos, but decision space. Which promises hold up, which don't?

  • Invest or wait?

    How to estimate ROI on AI without a stack of assumptions. Which pilots deserve budget, which mainly cost?

  • Risks you must acknowledge

    Compliance, reputational, operational, vendor lock-in. What belongs at board level, what can you delegate?

  • What to ask your team

    Concrete questions that force clarity: from data readiness to vendor choice to exit strategy.

Programme

A day in detail — no surprises.

# Time Module Content
1 09:00–09:20 Start & goals Which decisions are on the table? What do you need to take away from this session today?
2 09:20–10:15 AI today, honestly What works in production, what is still lab work. Three examples from your sector.
— 10:15–10:30 Break
3 10:30–11:30 Investment frameworks How to evaluate AI cases: ROI models, time-to-value, optionality. Worksheets for your own portfolio.
4 11:30–12:15 Risk & governance Compliance (AI Act), reputation, operational. When do you escalate to the board, when to the CISO?
5 12:15–12:45 Question set & next step 10 questions to ask your team this week. Personal roadmap.

Who it's for

  • CEO
  • CFO
  • COO
  • Management team members
  • Executive directors
  • Programme managers

About the trainer

Wiemer Kuik

Trainer & advisor, AI transformation

Over 40 years of business experience focused on integrating business and IT transformation. Specialties: business transformation, change management, IT governance, stakeholder training, transformation management and presentation coaching.

LinkedIn

Participant experiences

Clear insight into what AI means for strategic choices.
Henk Brouwer — CEO, Groep
No technical details, but exactly the right management information.
Ingrid van Dalen — COO, Groep
The workshop helped us set priorities in AI investments.
Robert Meijer — CFO, Holding
We now have a clearer picture of risks and opportunities.
Esther Kok — Director, Group
Strong translation from technology to business impact.
Jan Willem Vos — Managing Director, International

Book an intake — we'll tailor the content to the specific decisions on your agenda.

Not sure about the fit?

Book an intake — we'll spend 30 minutes on your goals and give you honest advice.

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